Triassic Resort UX & UI Design, Front End Development

Design Brief

Triassic Resort is a Jurassic Park-inspired all inclusive island resort - featuring its own hotel, theme park, museum, observatory and other exciting attractions. The highlight to the park, however, is the Augmented Reality app the resort has published - allowing visitors to interact with dinosaurs through their phones in life-like situations.

The project required a logo, brochure and website.

Research

The target audience for this project is young adults, ranging from 20-35. The 90s featured a plethora of dinosaur pop culture, primarily movies and tv shows, which many in this age range grew up with and adored. The park, while family friendly, is primarily geared towards this age group - with many adult-only aspects to the park (vineyards and breweries being a prominent attraction).

With the recent success of Pokemon Go and the current inability to restore real dinosaurs, my client wanted the park to feature a “Dinosaur AR” app. This would allow for patrons to “interact” with dinosaurs through augmented reality during their stay throughout the park.

Labels & Navigation

We began with determining the ideal market and developed the navigation and labels - which ended up being extensive due to the sheer size and needs of the resort. Everything was to be available on the app and website, so clear labeling was mandatory for ease of use. In the end, the labels chosen reflected each important feature of the resort.

Prototyping

Prototyping was done in Balsamiq and initially focused on the AR app development - which featured a prominent AR button and interactive map. The project eventually switched to prioritize the website, as a general information resource was a greater priority. The website features the most important tasks for the user pre-arrival (ie; booking tickets and a hotel and learning about the resort).

Logo

Prototyping was done in Balsamiq and initially focused on the AR app development - which featured a prominent AR button and interactive map. The project eventually switched to prioritize the website, as a general information resource was a greater priority. The website features the most important tasks for the user pre-arrival (ie; booking tickets and a hotel and learning about the resort).

Brochure

Continuing with the Triassic Resort branding, I created a brochure for the park (under the former name "Triassic Park"). The brochure featured highlights of the park with bright colours and graphics and small blurbs about its features. The majority of the images are public domain and were modified to suit the brochure.

Poster

Final Design

The final designs for the resort used lots of dark grays and white text. Each page features a bright header image with same base font as the logo. Hover effects were used throughout to increase interactivity and interest, as well as heavy visuals.

Finished Project

Note: The site is not fully functional as it is a mockup. The full site would be dynamic and likely feature options such as a login system, as well as payments systems.