Triassic Resort is a Jurassic Park-inspired all inclusive island resort - featuring its own hotel, theme park, museum, observatory and other exciting attractions. The highlight to the park, however, is the Augmented Reality app the resort has published - allowing visitors to interact with dinosaurs through their phones in life-like situations.
The project required a logo, brochure and website.
The target audience for this project is young adults, ranging from 20-35. The 90s featured a plethora of dinosaur pop culture, primarily movies and tv shows, which many in this age range grew up with and adored. The park, while family friendly, is primarily geared towards this age group - with many adult-only aspects to the park (vineyards and breweries being a prominent attraction).
With the recent success of Pokemon Go and the current inability to restore real dinosaurs, my client wanted the park to feature a “Dinosaur AR” app. This would allow for patrons to “interact” with dinosaurs through augmented reality during their stay throughout the park.
We began with determining the ideal market and developed the navigation and labels - which ended up being extensive due to the sheer size and needs of the resort. Everything was to be available on the app and website, so clear labeling was mandatory for ease of use. In the end, the labels chosen reflected each important feature of the resort.
Note: The site is not fully functional as it is a mockup. The full site would be dynamic and likely feature options such as a login system, as well as payments systems.Live Site
Gun Bunny Studios is a small indie gaming company from Vancouver, BC - run by Dylan Dumesnil, Christian Folk and myself. The studio focused on creating light-hearted, multiplayer games in both 2D and 3D.
While the website examples are finished, the website is still in the progress of being coded and cannot currently be viewed in action.
The Triassic Resort Traveling Amusement Park is an extension of the ongoing Triassic Resort brand. The amusement park was to be promoted for a Vancouver audience and be advertised for the coming year.
The client requested the use of charcoal and green, with bold imagery. Dinosaurs were required as a key component of the design; however, they were permitted to be implied.
Smoke on the Water is an upscale, "hipster" restaurant. Busting at the seams with nautical, pseudo-pirate ambience, this restaurant features an abundance of Southern-inspired seafood specialities.
Soft Paws Pet Hospital is fake company based on a veterinary clinic in North Burnaby. It specializes in both general checkups, as well as specialty surgeries. A mobile-first rebranding and website redesign were chosen to inspire trust among customers, as well as bring in new customers.
Due to the large range in audience, personas and research centered primarily around the location of the clinic. With the clinic’s focus being to bring in new customers, having a persona that reflected this factor was a priority. Almost half the homes in Canada have at least one cat or dog - so having good veterinary options is a must!
Low fidelity prototypes were created on paper for the sake of speed. Upon the first round of user testing, it was apparent that clearer writing and selective use of colour would benefit the user flow.
Medium fidelity prototypes were then reviewed by other designers before final testing. Soft, bright colours were chosen to give a trustworthy, clean appearance and imagery of pets was used throughout to emphasize the subject of the app. A customizable user center encourages interactivity within the app, along with supporting the user’s relationship with the hospital.
Note: Modifications were made to the above user process
Honey Beech is an organic honey company that specializes in making Beech nut and organic honey granola bars. It’s slogan, “Beech better have my Honey”, was to be featured on both a t-shirt and honey jar. The site and logo were to feature lots of honey-related imagery and representation.
An ongoing project, Daily UI is a personal challenge to create diverse but beautiful (and sometimes unconventional) UI assets from various prompts.
Tears is a multiplayer, pseudo-endless runner. There is always strength in your tears. Don't let the bullies beat you and cry your way to victory!
Gang Life is a custom GTA 5 server, with a fully reskinned GUI.
Note: Sign up character illustration and most written content is created and owned by Rockstar.
Spirits is a downtown Vancouver alcohol delivery app and service. It features same-hour delivery for drinks and mixes to residents.
Provide a fast, easy delivery service to a somewhat untapped market.
Smoothie Boost is a fake health food company. They specialize in smoothies and fresh pressed juices, but also serve everything from Wheat Grass shots to Paninis and Quesadillas. Smoothie Boost has recently decided to rebrand their old, outdated toony look for a fresh, bright and graphic one. This project was created alongside Lorraine Boutin, who developed the concept in Wordpress.
Provide healthy, on-the-go food options with fresh ingredients. The rebrand should draw new fitness and health-based clientele.
The logo was created to be viable as a standalone symbol. The palette was chosen based off the company's signature berry-based smoothie.
Smoothie Boost is community-oriented company, and often sought out for events. As such, it was important to both prioritize its products and services.